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Personal & Leadership Coaching 

Organisational Culture Development

Meet Dana

Meet Dana Svoboda
Personal and Leadership Coach

Welcome! I'm Dana (she/her).

I specialise in elevating individuals and transforming organisational cultures. By helping them tap into their  personal power, clients are able to achieve greater wellbeing and success.

With over 13 years of experience as a Personal and Leadership Coach, I've guided thousands toward more fulfilling personal and professional lives.


My journey includes a pioneering role as the UK’s first Chief Joy Officer at Makers, Europe’s leading coding bootcamp. Here, I developed and implemented a groundbreaking Emotional Intelligence Curriculum, aiding over 3000 students in their career transitions.

My work and personal experiences have underscored the foundational role that emotional intelligence (EI) plays in sustained joy and success. With its importance increasingly recognised over IQ in today's modern workforce, EI is central to promoting holistic wellbeing both in the workplace and beyond.

Whether through one-to-one personal and leadership coaching, team coaching, or group training, my mission is to support individuals and organisations toward cultivating greater awareness and joy, fostering both personal and collective thriving.



"Dana isn’t about pep-talks, or sugar-coating – she is practical and tells things as she sees them. She also has an incredible ability to see right inside a person. I find her insight very moving and powerful."

— Client



Clients frequently work with me to:

  • Improve personal and professional relationships

  • Enhance work performance

  • Overcome negative patterns

  • Build self-confidence

  • Develop emotional intelligence

  • Foster holistic wellbeing

Personal Coaching


Emotional intelligence is responsible for 58% of work performance.

Optimise yourself and your team and thrive together.

Workshops, strategies and tools to build EI Skills in the workplace and beyond


Emotional Intelligence Training

Your Event/Project

Add Joy and Wellbeing to your event:

  • Speaking, coaching, mentoring

  • Wellbeing and EI Workshops

  • Mindfulness meditation


Joyful Partners


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Thank you!

Contact Info

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